Jayson Preece

Product Designer

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Jayson Preece

Product Designer

Home

Portfolio

About

Contact Me

Jayson Preece

Product Designer

Home

Portfolio

About

Contact Me

Jayson Preece

Product Designer

UFC Vision Pro Experience

VR Design | Immersive Design (2024)

Project Duration

1 Months

Problem

The UFC Apple Vision Pro Experience is a concept project leveraging Apple's new hardware, released on February 2, 2024. This concept aims to provide UFC fans with a groundbreaking and immersive viewing experience. It also offers businesses like the UFC new ways to engage with their audience and provides sponsors with innovative advertising opportunities. The goal is to bring the thrill of a front-row UFC fight to users worldwide through the capabilities of Apple Vision Pro.


Business Insights

This concept was envisioned to address the limitations of traditional sports broadcasting by utilising augmented reality to create an immersive experience. The UFC Apple Vision Pro Experience not only aims to enhance fan engagement but also opens new revenue streams for the UFC and its sponsors. By integrating advanced features and interactive advertising, the concept demonstrates how AR technology can revolutionise sports viewing and marketing.

Development and Design Collaboration

Although the concept was not developed, the envisioned process would involve close collaboration between UX designers, VR specialists, and marketing teams. The focus was on creating a user-friendly interface that integrates seamlessly with UFC broadcasts and provides an engaging and immersive experience. The design would follow Apple's Vision Pro guidelines to ensure consistency and quality.

Challenges and Proposed Solutions

  1. Immersive User Experience: Creating a fully immersive viewing experience was a key challenge. The proposed solution involved using depth-layered UI elements and high-quality VR visuals to ensure maximum focus on the fight.

  2. Interactive Advertising: Integrating interactive advertisements without disrupting the viewing experience required innovative design. Animated VR ads, like the one for PRIME Hydration, were envisioned to provide an engaging and memorable experience.

  3. Seamless Broadcast Integration: Ensuring the VR experience flows smoothly with the live broadcast was essential. The concept included a pre-fight visual of fighters with detailed stats and an interface that mimics familiar video playback controls for user ease.

Project Duration

1 Months

Problem

The UFC Apple Vision Pro Experience is a concept project leveraging Apple's new hardware, released on February 2, 2024. This concept aims to provide UFC fans with a groundbreaking and immersive viewing experience. It also offers businesses like the UFC new ways to engage with their audience and provides sponsors with innovative advertising opportunities. The goal is to bring the thrill of a front-row UFC fight to users worldwide through the capabilities of Apple Vision Pro.


Business Insights

This concept was envisioned to address the limitations of traditional sports broadcasting by utilising augmented reality to create an immersive experience. The UFC Apple Vision Pro Experience not only aims to enhance fan engagement but also opens new revenue streams for the UFC and its sponsors. By integrating advanced features and interactive advertising, the concept demonstrates how AR technology can revolutionise sports viewing and marketing.

Development and Design Collaboration

Although the concept was not developed, the envisioned process would involve close collaboration between UX designers, VR specialists, and marketing teams. The focus was on creating a user-friendly interface that integrates seamlessly with UFC broadcasts and provides an engaging and immersive experience. The design would follow Apple's Vision Pro guidelines to ensure consistency and quality.

Challenges and Proposed Solutions

  1. Immersive User Experience: Creating a fully immersive viewing experience was a key challenge. The proposed solution involved using depth-layered UI elements and high-quality VR visuals to ensure maximum focus on the fight.

  2. Interactive Advertising: Integrating interactive advertisements without disrupting the viewing experience required innovative design. Animated VR ads, like the one for PRIME Hydration, were envisioned to provide an engaging and memorable experience.

  3. Seamless Broadcast Integration: Ensuring the VR experience flows smoothly with the live broadcast was essential. The concept included a pre-fight visual of fighters with detailed stats and an interface that mimics familiar video playback controls for user ease.

Project Duration

1 Months

Problem

The UFC Apple Vision Pro Experience is a concept project leveraging Apple's new hardware, released on February 2, 2024. This concept aims to provide UFC fans with a groundbreaking and immersive viewing experience. It also offers businesses like the UFC new ways to engage with their audience and provides sponsors with innovative advertising opportunities. The goal is to bring the thrill of a front-row UFC fight to users worldwide through the capabilities of Apple Vision Pro.


Business Insights

This concept was envisioned to address the limitations of traditional sports broadcasting by utilising augmented reality to create an immersive experience. The UFC Apple Vision Pro Experience not only aims to enhance fan engagement but also opens new revenue streams for the UFC and its sponsors. By integrating advanced features and interactive advertising, the concept demonstrates how AR technology can revolutionise sports viewing and marketing.

Development and Design Collaboration

Although the concept was not developed, the envisioned process would involve close collaboration between UX designers, VR specialists, and marketing teams. The focus was on creating a user-friendly interface that integrates seamlessly with UFC broadcasts and provides an engaging and immersive experience. The design would follow Apple's Vision Pro guidelines to ensure consistency and quality.

Challenges and Proposed Solutions

  1. Immersive User Experience: Creating a fully immersive viewing experience was a key challenge. The proposed solution involved using depth-layered UI elements and high-quality VR visuals to ensure maximum focus on the fight.

  2. Interactive Advertising: Integrating interactive advertisements without disrupting the viewing experience required innovative design. Animated VR ads, like the one for PRIME Hydration, were envisioned to provide an engaging and memorable experience.

  3. Seamless Broadcast Integration: Ensuring the VR experience flows smoothly with the live broadcast was essential. The concept included a pre-fight visual of fighters with detailed stats and an interface that mimics familiar video playback controls for user ease.

Summary

The UFC Apple Vision Pro Experience concept aims to revolutionise sports broadcasting by providing an immersive and interactive viewing experience. The home screen features familiar video playback controls, a fight library, and sections for video quality, audio quality, data saver, and subtitles. Before each fight, users see detailed visuals of the fighters, and during interludes, they experience animated VR ads. This concept demonstrates how VR technology can enhance fan engagement and offer innovative advertising solutions.

Project Goals

  • To provide an immersive UFC viewing experience using Apple Vision Pro.

  • To offer sponsors new advertising opportunities through VR technology.

  • To enhance fan engagement with interactive and detailed fight visuals.

  • To create a seamless and user-friendly interface that integrates with UFC broadcasts.

Challenges with the Existing Journey

  • Limited Accessibility: Watching a UFC fight live and in-person is a rare experience for most fans.

  • Traditional Advertising: Existing advertising methods are less engaging and memorable.

  • Viewer Engagement: Traditional broadcasts offer limited interactivity and immersion.

What I Would Do Differently

  • Enhanced Interactivity: Add more interactive features, such as real-time stats and audience participation elements, to further engage users.

  • Expanded Sponsorships: Incorporate more diverse and interactive advertisements from various sponsors to offer a wider range of experiences.

  • Personalised Content: Provide personalised fight recommendations and content based on user preferences.