About Me




As an experienced product designer, I’m passionate about crafting intuitive and impactful digital experiences that balance user needs with business objectives. With a background spanning finance, healthcare, and hospitality, I’ve built a diverse skill set to tackle complex design challenges and deliver thoughtful, user-centric solutions.
Across my career, I’ve helped shape products that have impacted over 10 million users, while building and scaling 5+ design systems and establishing 10+ cross-platform design languages for Web, iOS, and Android. I love blending innovative technology with exceptional design to create products that not only perform but truly resonate with people.
I thrive on collaboration and continuous improvement, using user feedback and data-driven insights to refine and elevate every experience. Beyond design, I take pride in mentoring upcoming designers and helping startups mature their design culture. With a keen eye for detail and a drive for excellence, I’m committed to pushing the boundaries of design and innovation in everything I create.
6+
6+
Years of experience
11
11
Product Launches
450+
450+
Prototypes Created
5K+
200+
Screens Designed
8M+
8M+
Users Impacted
Experience
2025 - Present
Abu Dhabi Islamic Bank (ADIB)
Senior Product Designer
As a Senior Product Designer and UX Strategist, I specialise in transforming complex financial and digital systems into simple, intuitive, and human-centred experiences. With a focus on fintech, B2B, and emerging digital ecosystems, I bridge design and technology to craft solutions that empower users, build trust, and drive measurable business growth. My approach combines deep user insight, strategic thinking, and hands-on design execution from research, prototyping to testing and delivery, ensuring every product experience is both meaningful and impactful.
2025 - Present
Abu Dhabi Islamic Bank (ADIB)
Senior Product Designer
As a Senior Product Designer and UX Strategist, I specialise in transforming complex financial and digital systems into simple, intuitive, and human-centred experiences. With a focus on fintech, B2B, and emerging digital ecosystems, I bridge design and technology to craft solutions that empower users, build trust, and drive measurable business growth. My approach combines deep user insight, strategic thinking, and hands-on design execution from research, prototyping to testing and delivery, ensuring every product experience is both meaningful and impactful.
2025 - Present
Abu Dhabi Islamic Bank (ADIB)
Senior Product Designer
As a Senior Product Designer and UX Strategist, I specialise in transforming complex financial and digital systems into simple, intuitive, and human-centred experiences. With a focus on fintech, B2B, and emerging digital ecosystems, I bridge design and technology to craft solutions that empower users, build trust, and drive measurable business growth. My approach combines deep user insight, strategic thinking, and hands-on design execution from research, prototyping to testing and delivery, ensuring every product experience is both meaningful and impactful.
2025 - Present
Abu Dhabi Islamic Bank (ADIB)
Senior Product Designer
As a Senior Product Designer and UX Strategist, I specialise in transforming complex financial and digital systems into simple, intuitive, and human-centred experiences. With a focus on fintech, B2B, and emerging digital ecosystems, I bridge design and technology to craft solutions that empower users, build trust, and drive measurable business growth. My approach combines deep user insight, strategic thinking, and hands-on design execution from research, prototyping to testing and delivery, ensuring every product experience is both meaningful and impactful.
2022 - 2025
Munch.Cloud
Lead Product Designer
As the lead product designer at Munch, I have overseen the entire design process, managing and supervising all aspects of design and UX for the software. My responsibilities included design sprint planning, stakeholder engagement, competitive analysis, ideation, research, UX flow development, visual design, prototyping, and testing. I ensured that the design was user-centric and aligned with business goals, resulting in a seamless and intuitive user experience.
2022 - 2025
Munch.Cloud
Lead Product Designer
As the lead product designer at Munch, I have overseen the entire design process, managing and supervising all aspects of design and UX for the software. My responsibilities included design sprint planning, stakeholder engagement, competitive analysis, ideation, research, UX flow development, visual design, prototyping, and testing. I ensured that the design was user-centric and aligned with business goals, resulting in a seamless and intuitive user experience.
2022 - 2025
Munch.Cloud
Lead Product Designer
As the lead product designer at Munch, I have overseen the entire design process, managing and supervising all aspects of design and UX for the software. My responsibilities included design sprint planning, stakeholder engagement, competitive analysis, ideation, research, UX flow development, visual design, prototyping, and testing. I ensured that the design was user-centric and aligned with business goals, resulting in a seamless and intuitive user experience.
2022 - 2025
Munch.Cloud
Lead Product Designer
As the lead product designer at Munch, I have overseen the entire design process, managing and supervising all aspects of design and UX for the software. My responsibilities included design sprint planning, stakeholder engagement, competitive analysis, ideation, research, UX flow development, visual design, prototyping, and testing. I ensured that the design was user-centric and aligned with business goals, resulting in a seamless and intuitive user experience.
2021 - 2022
Fuge Design Studio
Product Designer
I worked within a team of developer, design and finance specialists to Design, Ideate and maintain various FinTech Platforms ranging from Crypto Marketplaces, Risk analysis capturing and FX and Treasury management.
2021 - 2022
Fuge Design Studio
Product Designer
I worked within a team of developer, design and finance specialists to Design, Ideate and maintain various FinTech Platforms ranging from Crypto Marketplaces, Risk analysis capturing and FX and Treasury management.
2021 - 2022
Fuge Design Studio
Product Designer
I worked within a team of developer, design and finance specialists to Design, Ideate and maintain various FinTech Platforms ranging from Crypto Marketplaces, Risk analysis capturing and FX and Treasury management.
2021 - 2022
Fuge Design Studio
Product Designer
I worked within a team of developer, design and finance specialists to Design, Ideate and maintain various FinTech Platforms ranging from Crypto Marketplaces, Risk analysis capturing and FX and Treasury management.
2020 - 2021
Freelance
Product Designer
During my freelance career I formed new relationships with clients, creating P.O.C's for startups and small businesses, this lead to my first ERP redesign, tackling existing UX issues as well as a Mobile Banking app which lead to my Fintech career in the years to follow.
2020 - 2021
Freelance
Product Designer
During my freelance career I formed new relationships with clients, creating P.O.C's for startups and small businesses, this lead to my first ERP redesign, tackling existing UX issues as well as a Mobile Banking app which lead to my Fintech career in the years to follow.
2020 - 2021
Freelance
Product Designer
During my freelance career I formed new relationships with clients, creating P.O.C's for startups and small businesses, this lead to my first ERP redesign, tackling existing UX issues as well as a Mobile Banking app which lead to my Fintech career in the years to follow.
2020 - 2021
Freelance
Product Designer
During my freelance career I formed new relationships with clients, creating P.O.C's for startups and small businesses, this lead to my first ERP redesign, tackling existing UX issues as well as a Mobile Banking app which lead to my Fintech career in the years to follow.
2020 - 2020
Dynex.IT
UX/UI Designer
As a UX/UI Designer I developed the brand’s UI design system whilst delivering High-fidelity screens and user flows for the mobile application being developed for an online car marketplace that connected car dealers and stakeholders.
2020 - 2020
Dynex.IT
UX/UI Designer
As a UX/UI Designer I developed the brand’s UI design system whilst delivering High-fidelity screens and user flows for the mobile application being developed for an online car marketplace that connected car dealers and stakeholders.
2020 - 2020
Dynex.IT
UX/UI Designer
As a UX/UI Designer I developed the brand’s UI design system whilst delivering High-fidelity screens and user flows for the mobile application being developed for an online car marketplace that connected car dealers and stakeholders.
2020 - 2020
Dynex.IT
UX/UI Designer
As a UX/UI Designer I developed the brand’s UI design system whilst delivering High-fidelity screens and user flows for the mobile application being developed for an online car marketplace that connected car dealers and stakeholders.
2019 - 2020
Just Pixels
Founder
Leveraging free software and budget-friendly design packages I started my own side-business during this time, learning and creating modern Brand identities, logo packages, marketing assets, low-code websites and e-commerce sites to suit the needs of fellow friends, future clients and my own ventures.
2019 - 2020
Just Pixels
Founder
Leveraging free software and budget-friendly design packages I started my own side-business during this time, learning and creating modern Brand identities, logo packages, marketing assets, low-code websites and e-commerce sites to suit the needs of fellow friends, future clients and my own ventures.
2019 - 2020
Just Pixels
Founder
Leveraging free software and budget-friendly design packages I started my own side-business during this time, learning and creating modern Brand identities, logo packages, marketing assets, low-code websites and e-commerce sites to suit the needs of fellow friends, future clients and my own ventures.
2019 - 2020
Just Pixels
Founder
Leveraging free software and budget-friendly design packages I started my own side-business during this time, learning and creating modern Brand identities, logo packages, marketing assets, low-code websites and e-commerce sites to suit the needs of fellow friends, future clients and my own ventures.
Services
01
App and Software Design
01
App and Software Design
01
App and Software Design
01
App and Software Design
02
ERP, B2B & B2C Solutions
02
ERP, B2B & B2C Solutions
02
ERP, B2B & B2C Solutions
02
ERP, B2B & B2C Solutions
03
Design Systems
03
Design Systems
03
Design Systems
03
Design Systems
04
Mentoring
04
Mentoring
04
Mentoring
04
Mentoring
05
Design Systems
05
E-Commerce Solutions
05
Design Systems
05
Design Systems
06
AR & VR Design
06
AR & VR Design
06
AR & VR Design
06
AR & VR Design
Software Stack
Have a dream project?
Let's transform your vision into stunning reality. Reach out today and start the journey to a remarkable brand presence.
Have a dream project?
Let's transform your vision into stunning reality. Reach out today and start the journey to a remarkable brand presence.
Have a dream project?
Let's transform your vision into stunning reality. Reach out today and start the journey to a remarkable brand presence.
Have a dream project?
Let's transform your vision into stunning reality. Reach out today and start the journey to a remarkable brand presence.












